I will admit it. I’m an instant coffee drinker. I know I’m not the only one in America, but I’m one of the few who will admit to it. I drink instant coffee because it’s easy to make, but also because I like my coffee fairly mild. I do have a strong preference for Taster’s Choice and Nescafé – so I do have some standards of sorts, but clearly they are not very high.
I first heard of Starbucks VIA last May when I won a raffle for a Starbucks gift card and the card came with a 3 individual samples of French Roast instant coffee. I tried them and they were great. The coffee has a rich flavor, stronger and more developed than any instant coffee I drink, but without the bitterness of the real thing. As far as instant coffees go, it’s by far my favorite.
But… it’s expensive. Ridiculously expensive, about 83-cents per cup, though if you buy it bulk you can get it down to 60-cents a cup. A cup of Taster’s Choice costs less than 10-cents by comparison. So needless to say, I haven’t been buying it.
Soon after I received my sample pack, I saw VIA at Safeway, and not too long after that, at Grocery Outlet. But even at Grocery Outlet it was too expensive, though I don’t remember exactly what the price was. Today I noticed that the 3-cup packages are down to 99-cents (though they expired in June). 33-cents a cup is not too bad, so I bought a few packages to have it as the occasional treat. Lately, I’m drinking tea anyway.
The biggest problem with VIA, besides the price, is all the needless packaging. I guess they need it to make you think you are getting more from your money than you really are. It’s unlikely that anyone seeing a $40 7-oz jar of VIA placed next to a $10 jar of Taster Choice would reach towards the former. But all of this means a lot of wasted materials which come at a significant environmental cost.
I’m sure that Starbucks did a lot of market research before introducing this product, but I just don’t see who it would appeal to.
I found these at Grocery Outlet (in San Leandro) for $1.50, and I figured they were worth a try. I don’t think I’d buy them again.
I came across this fish yesterday at Grocery Outlet. I was a bit reluctant to buy it because it was only $4 for a 2lb bag – at least one third the cost of most fish I buy. But it was the only fish I could find at that store that didn’t come from China or Vietnam (instead, it was wild caught in the US), so I figured it was worth the risk. I think it was.
As an Argentinian I grew up eating dulce de leche every day. We ate it on sliced bread and toast and in pastries and cakes of all types. We use it as a topping for flan and, of course, in panqueques (crepes). And as an Argentinian I still LOVE dulce de leche. For years, I made the fake kind by boiling cans of condensed milk. Then a bit over a decade ago importation of Argentian products took off and I started being able to get the *real thing*, all the way from Argentina.
I got a box of Sea Salt flavor
This is yet another frozen product that no business tasting as good as it does. I’m not the biggest fan of hotdogs in the first place, but these smoked bratwursts are quite good. The smoked flavor really comes through, and the bun is soft and tasty. And they’re cheap (85c. each at Grocery Outlet) and microwaveable – ready in 90-seconds.
For the last month or so,
This year I didn’t want to bother making a complicated salad for my
Tuesdays are a hard dinner day for me. The kids have classes until late, so we don’t get home until 5:30, and then Mike has to go and rush to make it to his School Board meetings. While I love cooking, I don’t like cooking when I’m rushed and I don’t particularly want to cook just for the kids and I (if I make what they want, I won’t be happy, if I make what I want, they won’t be). So often times, if we have no leftovers, we rely on take out or frozen food. Last night was one of those nights, so I headed to Grocery Outlet for some frozen pizza.
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