EveryPlate is a budget meal kit brand launched by HelloFresh, which has found it difficult to keep customers due to the relatively high price of their meals. It offers simpler meals than its parent company, with fewer fancy ingredients. It also only offers 5 choices a week, one of which is a ” premium” meal and costs $6 more per kit, which helps keep their prices low. At $13 per 2-portion kit (including shipping costs), it’s considerably cheaper than HelloFresh’s $20 regular kits. But exactly because they have fewer ingredients, they are also easier and quicker to put together and cook.
EveryPlate has two plans: 3 meals for 2 people per week for $30 + $9 shipping (so $39) and 3 meals for 4 people per week for $60 + $9 shipping. That means that for the 2-person plan, you get are paying $6.50 per person per meal – cheaper than other services, but not the $5 they advertise.
Use this link to get $20 off your first box.
EveryPlate’s reduced costs are achieved by offering fewer meal choices, each with fewer ingredients, reducing assembly time by not separating ingredients by recipe in the box and by not including some ingredients their recipes call for (e.g. butter & ketchup).
EveryPlate offers four meal choices a week plus a premium choice that costs $3pp/$6 per kit more. The premium choice is usually steak.
The meals are usually uncomplicated American favorites, things such as grilled cheese sandwich with tomato sauce, burgers, baked pastas and the now-popular “bowls”. Most meals include pork, chicken or sausages – there is rarely a vegetarian meal.
For me, the lack of choices means that, despite its affordability, I couldn’t use this meal kit every week, as I seldom can find three meals out of the four they offer that at least two people in my house would like.
The ingredients, in general, were of good quality. The meats were tasty and at least as good as supermarket meats. I particularly liked the ranch steak. The produce was hit and miss. I got a yellow onion instead of the green onion the recipe called for. The tomato didn’t arrive ripe – but it was fine two days later when I went to cook that recipe. The garlic and the limes were old, however. Fortunately, I was able to get a few good garlic cloves out of the garlic for the recipes that needed them, but neither lime could produce much juice.
While some meal kits include all the ingredients you’ll need, save for salt, pepper and cooking oil – EveryPlate is more stingy. They require you to use (and have!) your own butter, sugar, flour and ketchup, for example. As not everyone has a stocked pantry, make sure you read what each recipe calls for before ordering it.
The Shipping & Delivery
EveryPlate delivers their boxes (at least to my zipcode) on Wednesdays. I got a shipping notification on Tuesday. My box was delivered in the late morning, but it’s not guaranteed that it won’t be later in the day. For that reason, it’s probably not a good idea to plan to make one of their kits for dinner that night. The problem is that kits are usually most useful during weeknights – but if you use your first one on Thursday night, you’ll either have to make the last one during the weekend or leave it until Monday. The meats seem to be vacuum sealed so that I don’t think that would be a problem – but given how non-fresh some of the produce was, I wouldn’t have wanted to wait that long.
Like other meal kits, EveryPlate comes in a cardboard box. This one is on the small side and came more beaten up than others I’ve gotten. It also was carelessly sealed.
The ingredients were all thrown together inside an insulated bag. Dried ingredients were in a box on top of a freezer pack, with items needing refrigeration underneath them. The carelessness in putting the materials in the box resulted in one of the BBQ packet arriving open.
Unlike other kits, the ingredients didn’t come in individual bags for each recipe and they didn’t have stickers indicating to what recipe they belonged. Rather, they were all mixed in together. This turned out to not be an issue. As there were fewer ingredients that in other kits, I simply kept the dry ingredients in the box on my kitchen counter, and put the meats and sour cream (the only ingredients that needed refrigeration) in the fridge.
As with most other meal kits (save for Sun Basket), the box can be recycled, but the liner and freezer packs cannot.
These are the three meals I made during my first (and so far only) week of EveryPlate:
|Carne Asada Fajitas with Pickled Onions and Lime cream|
This dish was just OK
|Steak Tagliata with Tomato Jam, Creamy Kale and Garlic Bread|
A surprisingly enjoyable dish with good quality beef.
|BBQ Pork Sloppy Joes with Pickled Onions and Sweet Potato Wedges|
I made a mess of this, but the pork was still tasty
All in all, I was happy with them. They were relatively easy to make, quicker than other meal kits, and they were tasty. The portions were also OK – though in some cases this was because of the empty carbs (just look at the size of that garlic bread in comparison to the beef!).
I also made a meal based on an EveryPlate recipe, and might make more in the future:
A very decent meal to put together with stuff I had at home.
Cancelling the service was also very easy – just do it online. A week after I cancelled, I got an offer to come back and get 6 free meals. Alas, I can’t find three meals that two of us would like in the upcoming menus. Update: I’ve since gotten a “come back” often a couple of times.