NYC Food Aventures: Sugar Factory

Notes from a New York City Foodie Trip

A ridiculous milkshake, but that’s the point.

We had time to kill after our dinner at John’s of Times Square and Mike wanted something for dessert, so we headed towards the Sugar Factory location around the corner. While we didn’t have reservations, we were able to grab a couple of spots at the counter.

The Sugar Factory is a casual restaurant chain with locations in many parts of the country, including two in New York City. They serve burgers, sandwiches and tacos, in addition to alcoholic drinks, but they are best known for their “insane milkshakes.” These combine pastries/cakes and milkshakes in outrageous presentations. Of course, that’s what Mike wanted.

milkshake


At the recommendation of our waitress, Mike got the Brownie Volcano insane milkshake (“chocolate shake served in a chocolate frosted mug, mini chocolate chips, topped with a chocolate frosted donut, a brownie ice cream bar, chocolate pocky cookies, whipped cream and dark and white chocolate sprinkle mug”). It was, indeed, insane as was its price (around $25). I, being a sane person, wasn’t hungry – but I did enjoy the pokey sticks and some of the shake, which was your good, standard chocolate milkshake. Mike liked the whole concoction, though it left him in a sugar coma.

The Sugar Factory Times Square location was pretty cute when we visited. It was obviously decorated for Valentine’s Day, and with the proper photographer, I’m sure it’d be instagramable. That wasn’t our aim, however, as shown by the poor quality of our photos. Our waitress was very kind and attentive, absolutely lovely. I’m not big on chains, but this was a pretty nice experience.

Sugar Factory
694 8th Ave
New York, NY 10036
(347) 721-9066

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