Scammed by Safeway

I was just in the Alameda Safeway doing some shopping, and decided to see if there were any wine bargains to be had. Last year I got a wine for over 50% off which ended up being pretty good – so I thought I’d try my luck again. I found a deal almost as good – the 2005 Hawk Crest Cabernet Sauvignon was on sale for $10, $15 off the regular price of $25. So I bought it.
I come home to find out that all retailers sell this wine for about $10 – so either Safeway sells all its wines at 2 1/2 times regular retail prices, or just ups the prices of those it wants to put in sale, to make them look like a better bargain. Yes, I feel foolish – but I learned my lesson. I will never buy wine from Safeway again. I hope the wine is at least good.