{"id":802,"date":"2009-10-05T15:19:31","date_gmt":"2009-10-05T15:19:31","guid":{"rendered":"http:\/\/www.marga.org\/foodblog\/?p=802"},"modified":"2009-10-05T15:19:31","modified_gmt":"2009-10-05T15:19:31","slug":"bloggers-must-now-disclose-compensation","status":"publish","type":"post","link":"https:\/\/www.marga.org\/foodblog\/2009\/10\/bloggers-must-now-disclose-compensation\/","title":{"rendered":"Bloggers must now disclose compensation"},"content":{"rendered":"<p>According to <a href=\"http:\/\/latimesblogs.latimes.com\/technology\/2009\/10\/bloggers-must-now-disclose-if-they-got-paid-to-write-a-review-.html\">an article<\/a> in today&#8217;s LA Times, a new federal regulation explicitly requires bloggers who receive cash or in-kind payment to review a product to disclose the fact that they were compensated.  Such posts are considered an endorsement of that product.  Bloggers are allowed to receive a sample of the product for review, provided that it&#8217;s not too expensive (e.g. like a car).<br \/>\nPersonally I think it&#8217;s appalling that anyone would review a product for compensation and not disclose that fact.  Who can trust a reviewer that gets paid by the manufacturer\/establishment to write that review?  I even think that it&#8217;s unethical (though it perhaps should not be illegal) to not disclose it when you get free samples, it&#8217;s hard to write a critical review when someone was nice enough to <a href=\"http:\/\/www.marga.org\/food\/blog\/2009\/09\/bella_cucina_13330_rocket_blen.html\">send you a box of cheesecakes<\/a> (and yet, I think I managed to be so).  But when you get paid? No way you will be objective.<br \/>\nUnfortunately the regulation does not have any penalties associated with it.  At worse, the culprit can get a cease-and-desist letter and be taken to court if he does not abide by it.  But how likely is that to happen?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article in today&#8217;s LA Times, a new federal regulation explicitly requires bloggers who receive cash or in-kind payment to review a product to disclose the fact that they were compensated. Such posts are considered an endorsement of that product. Bloggers are allowed to receive a sample of the product for review, provided [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-802","post","type-post","status-publish","format-standard","hentry","category-text","post-preview"],"_links":{"self":[{"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/posts\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":0,"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/posts\/802\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/media?parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/categories?post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marga.org\/foodblog\/wp-json\/wp\/v2\/tags?post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}