Of all the meal kits out there, Gobble may just be my favorite. The food is very good and it can be prepared in about 15 minutes. They accomplish this by using simple recipes and sending you some pre-cooked (lentis, rice). That convenience has a price, and Gobble has among the highest prices in the industry. Still, if I could afford it, I’d probably stick with Gobble because it gives you the satisfaction of mostly cooking a meal, without the necessary expenditure of time.
Gobble offers plans for 2 or 4 people. You can order as few as 2 meal kits a week or as many as you want. Cost is $12 a serving (or $14 if you only order 2 meal kits) – that is $24 per kit for 2 or $48 per kit for 4. You also have to pay $7 shipping, regardless of how many kits you order. Thus, the standard plan of 3 meals for 2 people per week costs $79.
As other companies, Gobble usually offers discounts for its first week. Currently, you can get your first box with 3 kits at half price.
Gobble also offers lunch and breakfast subscriptions, but I haven’t tried them.
Gobble offers mostly American and European food with some Asian, Indian and Mexican choices. They have beef, chicken, seafood and vegetarian (but not necessarily vegan) choices every week. The dishes do take about 15 minutes to put together and most were quite tasty.
The dishes are simpler than those offered by other premium meal kit companies, but the ones I had were nice enough. Cooking speed is also achieved by sending some ingredients pre-cooked, you just have to warm them in the microwave. These precooked ingredients (rice, lentils, roasted sweet potatoes) were surprisingly tasty. Indeed, my daughter thought the rice was the best part of the vegan meal she had.
Ingredients seem to be fresh and of good quality, though I had some issues. Instead of one or two steaks for one of the recipes, I received beef slices – which made cooking them according to the instructions difficult. I contacted customer service and they gave me a $15 credit, which was nice.
Another problem – one that seems ubiquitous with meal kits – was that the portions of meats/seafood sent were of different size and shapes, meaning that you could not cook them at the same temperature without burning one. This I found annoying.
Finally, several of their recipes required broiling. I am not always good about cleaning my broiler, and that’s a big task to undertake to cook a meal for a few minutes. I wish they gave alternative instructions for people without broilers.
The Shipping and Delivery
I was able to get my meals on a Tuesday. The day before they sent me an e-mail reminding me my delivery would be the next day but not giving me a tracking number. They can deliver as late as 8 PM, though I got both of my deliveries during the day.
The kits come in a recyclable cardboard box, just like those from other meal kit companies. They contain non-recyclable insulating material and freezer packs that have to be discarded in the trash.
Inside the box most of the ingredients come in plastic bags organized by recipe. Cold ingredients are at the bottom of the box, between freezer packs.
In all, I cooked 5 Gobble recipes. The two I originally ordered, and three more that I got when I forgot to cancel my subscription in time (fortunately I had that $15 credit, so it wasn’t as expensive as it could be). The latter three recipes were chosen by Gobble for me, but fortunately they did a good job.
| Blackened Chicken with Marble Potatoes & Broccolini|
a forgettable dish
Seared Flat Iron Steak with Baby Carrots & Harissa Green Lentils
Great meal quality, but it wasn’t a steak.
Thai Basil Tofu with Brown Rice
The tofu was tofu, but the rice was great!
Curried Beef Bowl with Basmati Rice & Mini Samosas
|Albacore Tuna with Pearl Couscous, Chermoula Vinaigrette |
Loved the chermoula!
In all, I was pleased with Gobble. The recipes weren’t mind blowing, but they were good and quick/easy to prepare. I particularly liked their steaks (which don’t have a premium price). However, it’s the high price that would keep me from subscribing to Gobble. At over $13 per serving this is about the price of takeout, and with takeout I get leftovers (though not meats of the same quality level). It seems a particularly low value if you are not eating steak and tuna. That said, Gobble does have more variety than what I can get locally through takeout.
This meal kit was completely forgetable. I cooked it. I ate it – and despite the fact that it’s only been a couple of weeks, I can’t remember it at all. I do remember given the leftover broccolini to the dog (I don’t like broccoli or its derivatives) and she gladly ate it (she eats anything that is not dog food). But the chicken? The potatoes? No idea. The sauce looks good, though, and I feel I had a positive impression of it.
With the rush of the holidays, I’m running very behind on my meal kit reviews – but I haven’t stopped getting them. My second week of Gobble, however, was a mistake. I somehow had neglected to skip it for the first week of December so I got stuck with 3 kits that I didn’t choose. Given that Gobble costs $79 for a 3-kit box, that was a costly mistake. Fortunately, I had a $15 credit because of the mistake they made in my previous box, so it made getting this box more “palatable”.
I was also lucky that the three meals Gobble chose for me werethings that I would have ordered myself – and they were all quite good.
My favorite thing about Gobble is how quick and easy it is to prepare its meals. They send as many pre-sliced and pre-cooked elements as they can without compromising quality, and this kit for Curried Beef Bowl with Basmati Rice & Mini Samosas was no exception. The tiny samosas came pre-cooked, so all I had to do was heat them up. They were very good and not too spicy. We often get fresh samosas from one of our local Indian food stores, so I don’t say this lightly.
The main meal was simple to put together. The rice came pre-cooked, and all I had to do was heat it in the microwave. Gobble sends a very tasty precooked rice, which tastes even better than the one I make. The meat was quickly sauteed on a pan, to which I added the curry powder, the pre-roasted carrots and peas, a pre-mixed garlic/ginger/scallion confit and chicken broth.
The results were great! It was a very tasty meal and both my husband and I enjoyed it. At $21, it was equivalent in price to the cost, before tax and tip, of take out – though, of course, we didn’t get leftovers as we do when we order out. Alas, the whole meal was ready much quicker than it would take to get a restaurant meal delivered.
I will admit that my review of this meal kit for Albacore Tuna with Pearl Couscous, Chermoula Vinaigrette is, of necessity, incomplete. I made the tuna but didn’t make the couscous. I was tired that night, we weren’t that hungry and I figured I’d make the couscous for my vegan daughter later. Alas, I never did, and I ended up using up the peppers in a different recipe.
The tuna itself was very good. The recipe required that it be sprinkled with tuna and paprika and then marinated and cooked in the pre-made chermoula vinaigrette. The vinaigrette reminded me of chimichurri and it was delicious.
I did have some issues with cooking the tuna, however. First, the recipe required broiling. I have one of those ovens with a broiler underneath, and I haven’t cleaned it in a while, so I wasn’t up for using it. I had to look up an alternative way to cook the tuna. More problematically is that the two tuna steaks that came in my kit were very different in thickness – one was twice as thick as the other. That meant that I couldn’t cook them at the same time as otherwise one would be very overcooked (and as it turned out, it was).
Still, both my husband and I enjoyed the tuna and I’ll be looking to re-create this dish with my own ingredients at a future time.
Gobble distinguishes itself from other meal kit companies by offering meal kits that can be put together in just 15 minutes. They do this by including some pre-prepared ingredients and having simpler meals than their competitors.
This meal kit for Seared Flat Iron Steak with Baby Carrots & Harissa Green Lentils consisted of just four ingredients: beef, carrots, pre-cooked lentils and their version of harissa sauce. The beef was supposed to be flat iron steaks. Instead, I got a bunch of beef slices labeled flatiron. The quality of the meat was quite good and the beef was very tasty, however. The small, multi-color carrots were very cute but ultimately they just tasted like carrots. The lentils just needed to be warmed up in the microwave and then mixed with the harissa sauce. They were very good. The meal was a bit unbalanced, however. There were plenty of lentils and carrots but not enough beef – perhaps this was because I was sent the wrong package.
Preparation seemed a little over complicated. The beef had to be seared on both sides, then the carrots had to be added to the pan and the beef transferred on top of them, then the whole pan had to be put in the oven for 2-3 minutes, then the beef removed and the carrots cooked for some more time on the stove top with some water. But having to use the oven meant pre-heating it, which to me added needless time and made it a waste of gas. Now, this probably would have been a simpler process if I had two steaks rather than a bunch of slices – which cooled down quickly while I was finishing the carrots.
Still, the whole process was fairly quick – though probably longer than 15 minutes, but I’m a slow cook.
I sent Gobble’s customer service a picture of the meat and they apologized and gave me a $15 credit, which I got to use as I forgot to cancel/suspend the service for the following weeks.
All in all, I was very pleased with this meal, in particular the quality of the beef.
I forgot to cancel or skip Gobble after my first week trial, so I found myself getting the default meals for this week. Of course, I had to pay full price for them (minus the $15 credit I got because they had sent me the wrong meat last time). Given my previous experience with Gobble, I wasn’t altogether upset at my error and I was happy to get a kit that I assume is vegan.
Gobble distinguishes itself from other meal kit companies by delivering kits that can be prepared in 15 minutes (maybe 20 for those of us who are slow in the kitchen). They do this by pre-dicing and pre-cooking some ingredients and including prepared sauces/spice mixes (other meal kit companies do the latter). In this case, the rice came pre-cooked and just needed to be heated up in the microwave, and the tofu came pre-cubed. I still had to trim and cut the green beans, slice the garlic, remove the stems from the basil leaves and, had I used the chilies, I’d have had to slice them.
While I prepared the veggies, my teen daughter actually cooked the meal and she found it to be quite simple to put together. She doesn’t like peppers, so she didn’t use them in this dish. She was quite happy with the results, and particularly loved the rice. The tofu, alas, tasted like tofu, but she hasn’t encountered a recipe in which it tastes of anything else (e.g. where it actually absorbs the sauce).
The only concern we had about the meal is that it wasn’t a big enough portion for two people. She ate more than half for dinner (the photo shows the leftovers which she had for after-school snack the next day).
From my perspective, the main issue with this kit is that it’s really expensive for what you get and not distinctive enough. My daughter has been making herself stir fries with just as much ease for just a few dollars. Also, while this meal might have been vegan, Gobble doesn’t offer enough vegan/vegetarian meals for vegan/vegetarians to have choices every week.
For years, I had been avoiding meal kits. I’d get coupons for HelloFresh in the boxes of online orders for all sorts of products or hear my friend rave about the cool Blue Apron meal that awaited her at home, and I’d just shake my head. To me, the idea of meal kits made no sense. At a cost of $10-$12 per person, per meal, meal kits rival the cost of take out but you have to go through the trouble of making the meal yourself. Plus unlike take out, meal kits portions are measured so you won’t have leftovers. Financially, I figured, I got more bang from my money from ordering out and with less mess.
Meal kits, moreover, seemed to be the culinary equivalent of painting by numbers: you end up with something that may be nice but you put no creativity into it (though then again, 99% of my cooking means following a recipe, so what creativity do I ever use?). Moreover, I worried the meals would not be that tasty and that the portions would not be large enough to satisfy us.
But I’ve been in a huge cooking rut. I got to the “H” in my international cooking project and I’ve been left with a lot of cuisines that have just not been inspiring me or that require me to hunt for ingredients that are problematic in the first place (pork belly, anyone?). Moreover, I live with four people with very different diets: a vegan, an uber-picky tween, a low-carb eater and me, who hates vegetables. Forget cooking a meal that the four of us can eat, I can rarely cook something that will satisfy three of us! So rather than cook, we’ve been eating a lot of frozen food and take out. Both horrible options for our taste buds and/or our wallet. I was ripe for something else.
A few weeks ago, I was doing an online order for Safeway – our local supermarket – when I came across their listings for Plated meal kits. They had four that I could get as part of my deliver order, with no commitment to a subscription and with no shipping charges. I figured I’d give it a try and wow, it was a revelation. The meal was fun to prepare and I did enough of the work (albeit following detailed instructions) that, at the end, I had the same type of satisfaction as when I cook a meal from a recipe I chose and shopped for myself. The psychology involved reminds me of the story of how boxed cake mixes only took off after marketers began suggesting that cooks add eggs and other elements to make them their own. And the results were great. The portion was perfectly sized, the ingredients seemed high quality (unlike what I’m sure the cheap restaurants I order from use), and the results were very tasty. I wanted more.
And that’s when I remembered those HelloFresh coupons I still had around. I figured I’d start with them and then give other meal kit services a try and see what they really have to offer and how do they compare to one another. Some of these companies also offer their recipes online, I will be cooking some of these both to get a greater sense for what each company offers without breaking the bank and to get a sense of just how good or bad of a deal the kits are versus shopping for the ingredients yourself.
I hope you’ll come along in this journey and leave comments of your own experiences with these services – and these recipes.
Meal Kits Subscriptions Reviewed So Far
How Meal Kit Subscriptions Work
While you can now find individual meal kits at supermarkets (Safeway & Albertson’s sell Plated, Walmart sells their own, Gobble and other ones, Kroger sells Home Chef), most people get meal kits by subscribing to one of many services. Of these, Blue Apron is the largest one in the US, will HelloFresh, a German company that operates in several countries, following it. There are currently dozens of meal kit companies, some specializing in particular diets or regions.
A standard meal kit subscription is for a weekly box containing three meal kits, each for two adults. Some subscription services allow you to order fewer meal kits a week, while others let you order more. Some subscription services also have kits that feed three or four people. When you subscribe, you usually chose the “plan” you prefer.
What are Your Meal Choices? Can You Chose What Meals You Get?
Most meal kit companies offer contemporary American food, though I’ll be exploring the meal choice differences between companies. Some companies offer vegetarian or even vegan options and some even specialize in this fare. Some have specific plans for specific diets such as paleo and keto.
Most subscription services put up a list of the meal kit options you have every week and allow you to select the ones you want. You usually have a deadline of 5 to 7 days before you receive the meal to make your choices. If you don’t make it, many of these services will just send you their own choices.
If you don’t like any meal options for a week or you’ll be out of town, you can simply suspend your shipments for that week – and you can even do that for multiple weeks in advance -, as long as you remember to do it before the deadline.
What Do You Get in a Meal Kit?
Meal kits come with most of the ingredients you need to make the meal you select in the precise amounts called for by the recipe. For example, the HelloFresh meal kit for Sweet ‘N’ Smoky Pork Chops with Apple Carrot Slaw, Mashed Potatoes, and Cherry Sauce came with a sealed package with 2 boneless pork chops, 2 scallions, a handful of small gold potatoes, an apple, little jars with jam and mayo, a little bottle with vinegar, a small plastic packet with a spice mix, a tiny sachet with sour cream and a sealed plastic bag with shredded carrots.
Some meal kits offer fewer ingredients – for example Dinnerly says they keep their meals cheap by only having 5 ingredients in them.
The meals usually call for but do not include staples such as salt/Kosher salt, pepper, butter and oil/olive oil.
The meal kits and recipes I’ve tried so far include a main dish and one or two side dishes – usually a starch and a vegetable.
How Much Do Meal Kits Cost?
Meal kits costs vary by company. At the bottom of the barrel, you have Dinnerly and Every Plate, which offer 3 weekly meals for 2 for $39 ($6.50 per person, per meal) includding shipping costs. Both companies get very iffy reviews, but I will assess them myself later in this project.
Some companies have premiums on special meals (e.g. HelloFresh will charge $12 more for “gourmet” meals) and most of the larger companies have special deals heavily discounting your first week of meals. I will be taking advantage of these discounts in doing my reviews of meal kits.
In addition, companies that offer the two meal kits a week option usually charge more for these, and companies that offer meal kits for more than 2 people have a lower per-person cost in these.
Are Meal Kits A Good Value?
This is one of the questions that I will be exploring in this project. In addition to buying and making meal kits, I’ll be “hacking” meal kit recipes by making them with my own ingredients and comparing how much money I’ve spent on them. Of course, you can’t buy a single celery rib or a tablespoon of sour cream, so in evaluating my cost I will consider the total cost of whatever I had to buy to make the meal – and exclude the cost of any item I already had at home.
So far, I’ve made five meals from meal kit recipes at an out of pocket cost of $2.75 to $7.50 per person/per meal, and total cost of $5.50 to $18.50 per meal (I increased some of these recipes to feed 3 or 4 people).
My costs, however, reflect the actual ingredients I bought. Some may be of lower quality than the ones sent by the meal kit companies. Some of these companies specialize in sending organic produce and free range meats that I may not be able to find at my local discount or regular grocery stores. Moreover, some of these companies send gourmet items such as demi-glace which I’d have to special order (and will in this particular case for future meals).
And the total cost of the meal does not account for the time shopping for the ingredients or correctly portioning them for each meal. Time is money, after all, and most people do not enjoy spending it grocery shopping. Do bear in mind how much you like or dislike to shop and what else you could be doing with your time while evaluating the actual costs of these meal kits.
How Long Does It Take To Prepare a Meal from a Kit?
Meal Kit companies usually give you an estimate of how long it’ll take you to make a meal from their kits, usually ranging from 15 minutes to an hour. While I haven’t done this yet, for future meals I will measure how long it actually takes me. This is more complicated than it sounds, because I seldom *just* make a meal – rather I alternate the steps of making meals with other tasks around the house. But I’ll try.
What Are the Instructions Like?
All kits come with instructions. Cheaper kits require you to download them and either print them or follow them from your internet device. More expensive kits come with printed cards or a magazine with all the recipes for that week’s kits. Most have step by step instructions, some of which are illustrated. I’ve found the illustrations helpful specially when trying to determine how to cut vegetables.
The instructions for these meal kits help you maximize your time by intercepting the steps you need to follow to make the main dish and any accompanying side dishes or sauces. I’ve found this particularly valuable.
What Equipment Do You Need?
The meal kits I’ve used assume that you have a fully stocked kitchen as far a cookware goes, though some provide alternatives in case you don’t (e.g. use a spoon to mash potatoes if you don’t have a masher). Though some of these recipes try to minimize the number of dishes you use, they are not always successful. I’ve found myself having to wash as many pots and implements following these kits as I’d normally have to wash, if not more.
How do Meals Taste?
This is another question that I’ll aim to answer in this project. So far, I’ve cooked eight meals from meal kits and five more from meal kit recipes using my own ingredients. All the meat-based meals have been good to great. The vegan meals I’ve cooked have been merely OK. But it’s early in the project.
What is Good About Meal Kits?
For me, it’s the fact that many of the meal kits I’ve tried include not only a main dish (which is often rather simple), but also one or two side dishes and that the chef behind them has done the required planning so that all you have to do is follow the steps in the recipe.
Moreover, the kits include all the ingredients you need for the meal so you don’t have to worry, when you menu plan, that your local grocery store may be out of one.
Finally, there is no food waste.
What is Bad About Meal Kits?
They generate a lot of garbage. While some of it is recyclable (e.g. the boxes and some of the little bottles and jars), the frozen gel packs are not and they are just being accumulated in landfills. Moreover, many of the veggies come in plastic bags which are not really recyclable either – of course, this is also true of the packaged produce you buy at the supermarket. While the meal kits bought at the supermarket also have a lot of plastic packaging, at least they don’t require these non-recyclable gel packs, so they may be a better option environmentally.
The meal kits are also pretty expensive, specially if you have to feed a whole family. And there are no leftovers – which means that the effort you put into preparing a meal feeds you just once.
Do you have any questions? Leave them below.