You get what you pay for: Beef Tenderloin at Grocery Outlet

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I wasn’t planning to buy beef tenderloin when I went to Grocery Outlet last week – but I saw it in the front case for just $6 a pound, and it seemed too much of a bargain to pass up. Really, I should have known better. As we say in Spanish, lo barato sale caro or what’s cheap, costs you more.

It’s grilling season for us (in other words, I’m happy to throw something on the grill this summer, but I’ve no desire to otherwise cook), so I coated the tenderloin with a herb mixture and then grilled it. I will admit that I overcooked it – it was much thinner in parts than your regular tenderloin – but that wasn’t really the problem. The quality of the beef was.

I can’t quite pinpoint what the problem was, maybe because it was a combination. The herb coating was great, but the rest of the beef lacked any beef flavor, if anything it had the offputting flavor of cheap meat (duh!). The texture was off as well, and it was just not enjoyable to eat.

My tenderloin was about 2 1/2 pounds so we ate maybe a third of it, and kept the rest as leftovers. It’s been several days, and none of us have reached out to eat the remaining. I may slice some and add it to nachos today, but the rest will go to the dog.

Lesson learned: don’t buy cheap beef.

Note: I don’t recall what brand it was, but it’s one often carried by Grocery Outlet – I’ll make a note of it next time I go.

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